An investigation of consumer shopping behaviour

An investigation of consumer shopping behaviour

AdsNinja affiliate network investigated the shopping behaviour of consumers between January and February 2016. The research was based on a selection of nearly 10000 customers and the results of hundreds of campaigns in the advertisement network.

The results show that the start of the year is clearly a time when people invest in their personal health. Many have probably made new years resolutions about loosing weight for example, and are now making good on those resolutions.

Top 5 product categories

  1. Health and beauty 41,00%
  2. Magazine subscriptions 35,30%
  3. Financial products 12,20%
  4. Product samples 9,80%
  5. Work and career 1,70%

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